Who We Are?

Each tee introduces you to a character from our emotional universe — each with their own quirks, patterns, and quiet breakthroughs. Through their Feel Index, they remind us that emotions aren’t problems to solve — they’re signals to notice, understand, and honor.

We’re not here to fix you. We’re here to reflect you — the version of you that’s still figuring things out, still feeling deeply, still trying. In a world that’s always rushing forward, our characters invite you to pause, to feel, and to reconnect.

CTRL + ALT + FEEL is more than a T-shirt brand. It’s a soft rebellion against emotional autopilot. A reminder that being a little lost is part of finding your way — and that resetting doesn’t mean starting over, it means starting true.